Marketing Content Examples For B2B Businesses
The most effective marketing content is emotional. It offers fresh ideas and insights to help people solve their problems.
If it's a compelling video or a thorough white paper, the most effective marketing content is valuable to its audience and reaches its branding goals. Learn from these eight brand-name examples of content that are done right:.
Blog Posts
Blog posts are a good way for businesses to communicate their thoughts, ideas, and stories. They can be educational or cover any topic. They can contain videos, images or audio, to enhance the quality of the content and improve the on-page search engine optimization (SEO).
To write blog posts of high-quality You must first conduct market research to verify and discover some key information about your readers. Once you have an knowledge of your target audience, you can begin brainstorming ideas and writing.
Common types of blog posts are listsicles, how-to articles as well as infographics and curated collections. Writing these types of blog posts ensures that your website is full of variety and provides the value that your audience expects to discover when they visit.
A how-to blog post like this one can help your readers learn new techniques and help them resolve problems. This makes it an important piece of content for marketing that keeps your readers engaged. A"curated list" is a form of blog post that uses a variety of real-world cases to demonstrate a certain idea. This kind of post can be used to market the brand and boost its credibility.
Case Studies
Case studies are not as sexy as blog post that is viral, but they can be one of the most effective marketing pieces you can create. They're great for showcasing the expertise and generating trust among potential customers. A well-written case study can help your audience to solve a particular problem by demonstrating how the product or service helped a previous customer with the same issue.
You can employ different formats for your content to make your case studies more engaging such as infographics and videos. Be careful not to turn your case studies into advertisements as this will reduce the credibility of your company. Create resources that help and inspire your readers.
You can also make use of case studies to showcase testimonials from clients and user-generated content. This builds trust and makes your website more credible. UGC is especially efficient when it's supported by data.
White Papers
In contrast to feature articles and blogs, white papers are typically longer-form and provide greater depth of research and information. B2B brands use white papers to show thought leadership or provide an unique perspective to help customers make buying decisions, learn more about their industry, or find solutions for their business.
They are a great tool for building trust among readers who aren't experts, and also to position companies as experts in their area of expertise. They can also help potential customers move through the sales funnel.
White papers can be found in various forms but the most effective ones are created for specific groups. This means everything from the tone of voice to the distribution strategy should be geared towards your ideal reader.
White papers usually contain research findings, but they can easily stray into the realm of theory without providing readers with practical examples. To avoid this, backgrounders and problem-solving white papers should incorporate some form of success story to keep readers interested. White papers are increasingly using interactive designs. They let the reader filter tables and charts to concentrate on only the information that they want. rewrite article tool makes it easier for the reader to absorb and navigate through the sales channel.
Videos
Videos are an excellent way to engage your audience. They're also an excellent tool for marketing in a lively and interactive way. They are great for capturing the attention of your target audience and conveying complicated concepts.
Some of the most common video types are instructional videos, demonstrations and tutorials. These videos are designed to assist your customers in learning about your products and services, as well as to increase customer loyalty.
These videos can be used to highlight the expertise of your company and can also be used as an article for your blog or in an effective sales pitch. They are a great way to connect with your target audience, particularly if they are relevant to current events or cultural trends.
When you're releasing a animated explainer video or holding a live Q&A session testimonials are a great method to build trust in your brand and encourage potential customers to buy your product. You can ask your existing clients to record their experience with your brand, or hop on Reddit and organize an AMA (Ask Me Anything) session. You can also create screen share videos and how-to videos focused on specific issues. For instance, if have an e-commerce solution that assists small to medium-sized businesses run their online store, name your video "How to Create a Shopify Store". This will help it rank in search engines.
Testimonials
Testimonials are another form of social proof that helps people trust an organization's reputation. They can be utilized in text or video format, and they are an excellent way to boost sales and build up the image of a company online.
Testimonial content is beneficial because it focuses attention on the needs of the customer and how a product or services solved their problems. It also gives credibility to the business since it shows that other people have already tried the product and found it beneficial.
If you choose to use testimonials, ensure that they contain the name, company name, and the title of the person who wrote them. This will increase their credibility. Make the testimonials as personal as you can by adding an image of the person who wrote them. This can help create a bond between the customer and the brand.
You can add testimonials to other pages on your website. Some businesses have separate pages for testimonials, but you can also incorporate them into other pages. If a testimonial refers to an item for instance it could be displayed on the relevant product page or checkout page. This will keep the testimonials section from being less frequently visited than other pages, but still giving the same social proof.
Interactive Landing Pages
Interactive elements on landing pages can increase the engagement of visitors. This kind of content can help your brand reach its goal of turning visitors into leads. Rather than being a static page that has the standard sign-up form and other marketing content, interactive pages offer an experience that is enjoyable for your audience.
In this interactive landing page for Mooala dairy-free milk, the company employs an approach that is playful to convey its product's benefits while keeping the visitor entertained. The page also includes an easy form that offers multiple options for signing up, shortening the conversion path even further.
This interactive landing page from TransferWise is another example. The first page offers real-life stories of success and social proof to reassure prospective customers that the service is worth it and then lets them complete a simple form for more information on how the product operates.
A landing page can be a great method for B2B marketers to build a list. In exchange for contact information you can offer an eBook or webinar, free trials or other content that could draw people to sign up.
Headache Trackers
In the stage of consideration in the consideration phase, which is when a customer has identified the issue and is researching solutions, content should inform users about headache triggers and remedies. Examples include infographics that provide information on the most common causes of headaches, or white papers that present proprietary research on the science behind headache remedies. White papers require users to give their email addresses to gain access which helps establish credibility and trust with prospective customers. Minen says that headache trackers, apps that allow users to monitor their levels of stress and food intake, can be useful for the consideration stage. Minen warns users to be cautious when drawing conclusions from the data from their tracking. It might not be a true reflection of headache triggers.